On April 24th, the NHF Nutrition and Healthy Food Industry Development Conference, hosted by the Shandong Nutrition and Health Food Industry Association and Qilu University of Technology (Shandong Academy of Sciences), was grandly held in Jinan, Shandong Province. As a vice-president unit, Weihai Ziguang was invited to attend and was awarded the "Annual Innovative Enterprise Award".

This conference was themed "Innovation and Integration - Promoting High-quality Development of National Nutrition and Health". It gathered authoritative experts both at home and abroad, leading enterprises in the industry, and research institutions to jointly discuss the cutting-edge trends and innovative paths of the health food industry.

Innovative R&D to Build Competitiveness in the Whole Industrial ChainAs a high-tech enterprise that has been rooted in the great health industry for 28 years, Weihai Ziguang has always regarded technological innovation as its core driving force. Relying on five major industrial bases—the Intelligent Health Product Industrial Base, the Full-cycle Health Preservation Industrial Base, the Fine Chemical Industry Base, the Fig Industry R&D Base, and the Deep-processing Base for Healthy Snacks, the enterprise has constructed a complete innovation chain covering raw material R&D, intelligent manufacturing, and terminal services. The R&D center has been recognized as a provincial-level enterprise technology center and a provincial-level engineering technology research center. It has established industry-university-research cooperation with more than 30 universities and scientific research institutions, and has undertaken a total of 68 national, provincial, and ministerial-level scientific and technological projects. It has obtained 108 patents, more than 2,000 product numbers, and owns a database of more than 5,000 types of reserve formulas. Currently, the company has 42 fully automated production lines for various dosage forms, with an annual production capacity of over 600 million yuan. Its products cover more than 200,000 terminal stores and serve more than 200,000 consumers every year.

Focusing on Needs and Driving the Iterative Upgrading of Product Competence

Since its establishment, Weihai Ziguang has always been guided by "user needs", deeply understood consumers' health demands, continuously optimized the product structure, and gradually formed a full-category layout covering health foods, functional foods, foods for special medical purposes and special dietary uses, and products with both medicinal and edible properties. In the face of the severe homogeneous competition in the healthy food industry, Weihai Ziguang drives the iterative upgrading of its products through its independently developed Biotrans-Ext ™ biological conversion coupled membrane filtration extraction technology and Probi-Bidirect Fer™ probiotic two-way fermentation technology. The former breaks through the limitations of traditional Chinese medicine extraction. By using targeted enzymatic hydrolysis and precise membrane separation technology, it can target and obtain functional factors, efficiently convert common ginsenosides in ginseng into rare ginsenosides Rg3 and Rg5, and apply them to a series of products such as Active Rg3™ American ginseng drinks and Super Rg3+™ American ginseng chewable candies to meet consumers' needs for high-end tonics. The latter draws on the cultural foundation of traditional classic Chinese medicine formulas and Chinese-style tonic and health preservation. It integrates the theoretical knowledge of modern microecology, nutrition, traditional Chinese medicine, and other disciplines, and applies modern fermentation technologies such as synthetic biology and bionics with the symbiosis of multiple strains to develop classic compound products such as Hericium erinaceus, ginseng and Poria cocos drinks, as well as single-ingredient probiotic fermented polygonatum polysaccharides. It can convert macromolecular substances into small molecules to improve the absorption rate. At the same time, the probiotic two-way fermentation can improve the taste, making traditional tonics more suitable for the daily scenarios of young white-collar workers and novice health enthusiasts. These two technologies have helped the enterprise launch innovative products such as solid beverages containing cassia seeds, hemp seeds, and bitter almonds. By efficiently enriching the effective ingredients, it has entered the segmented market of intestinal health management and formed a differentiated competitive advantage. The evaluation of "Annual Innovative Enterprise Award" this time is an authoritative recognition of Weihai Ziguang's innovation strength in the field of nutritional and health products. Regarding this award, a relevant person in charge of Weihai Ziguang said, "Innovation is not only a technological breakthrough but also a response to industrial needs. In the future, we will continue to deepen our investment in fields such as precision nutrition and intelligent manufacturing, and promote the development of the healthy food industry in a more efficient and inclusive direction." As a deep cultivator in the great health industry, Weihai Ziguang is making positive contributions to the high-quality development of the industry with its steady technological accumulation and industrial practice.